May 30, 2018

MM Woman: Gemma

This month, we’re delighted to introduce you to another beautiful, talented young woman who’s also, happily for us, an MM customer. Gemma Mary Shepherd is a photographer and creative director with heaps of talent and a love of fashion and portraiture.

Although she’s only in her 20s, she already boasts an impressive résumé: she’s been a finalist in the ELLE Style Reporter competition, worked with Rharha Nembhard, Tony Gum, Selfi, ODE and Lazuli, shot for iMUTE Magazine and Roundtable Journal, and been featured in ELLE and on The Minimale Blog and Bubblegum Club.

We caught up with Gemma recently – this time, she was in front of the camera lens wearing three new looks from our Autumn capsule – and asked her to share her BEST OF with us…


Dream subjects

Solange, for obvious reasons. Also, Velma Rosa-Makhandia, Zoe Kravitz, Adwoa Aboah. There are so many people actually – anyone really authentically genuine.

Eating spot

Wembly, but that might just be my cravings speaking. The Kitchen, if I want good, wholesome food. If I’m craving a curry, Bihari or my friend Lisa’s house – Aunty Beryl makes the best curry in Cape Town. For breakfast, Giulio’s.





It really depends on my mood and what I’m doing – generally chilled RNB and Soul. I’m obsessed with Rhye’s new album, but I still listen to SZA’s ‘ctrl’ at least twice a week. Daniel Caesar anytime, anywhere. You’re also always guaranteed to find Aaliyah and Sade essentials on my Apple Music. But to be honest, pretty much the only song I’ve listened to for the past week is ‘Nice for What’ by Drake.


Weekend activity

Usually I’m working – either shooting or creating mood boards – but I’m a home body, and
working multiple jobs takes a lot out of me, so when I get weekends off I generally just stay in and realign my energy, binge watching crime documentaries or reading thrillers.



City site

Anywhere near the ocean.

MM favourite

Black linen jumpsuit. I wear it pretty much everywhere – to work with sneakers or to events with a pair of heels. It’s so versatile and comfy to move around in when I’m shooting.


Gemma wears the Evie Dress in seaweed green, a Hana Shirt in white with Cigar Trousers in seaweed green and the Gemma Dress in Blue.
A special thank you to Christopher Smith and Mikhailia Petersen for the images and to Michael Linders for the studio space.
Follow Gemma on Instagram.